Once an outcome is known, particularly an adverse one, it often appears more predictable than it was at the time. This is known as hindsight bias. It is a well-recognised cognitive bias in legal analysis, and it has a direct impact on how cases in aesthetic medicine are interpreted.

Patients frequently arrive at consultations with very clear ideas about what they want, how the result should look, and how quickly it should be achieved. Those ideas are often shaped by social media, long before they speak to a qualified practitioner.

Understand the nuances of clinical negligence in aesthetic medicine and learn why specialised expert witnesses are essential for lawyers handling cosmetic treatment claims.

Negligence is a type of civil wrongdoing (tort) that happens when someone fails to take reasonable care, and their actions (or lack of them) cause harm or loss to another person. It’s one of the most common types of claims in personal injury, medical malpractice, and other civil cases.